If you have an e-commerce store will know that you should not ignore the social networks but must not be your only means of promotion. So you may be wondering, how much time and effort dedicated to Facebook, Twitter and company?
Social networking can enhance your SEO and customer service. But today we will focus on traffic and conversions, because they give the true measure of what you report your investment.
The 93% of consumers use social networks to make buying decisions. What matters is how much traffic networks are able to refer your site and how many sales will come from those visits. Compare your data with the following and you’ll have a good clue that you need to spend time making friends. Overall, 8 bigger networks were the source of a 31.24% of the traffic of e-commerce sites in the last quarter of last year.
Here in this article on LifeStyleQA I propose 6 basic tips to increase sales using social networks.
1. Design your page buttons “share”
The first step to adapt your ecommerce site networks is to include new buttons. For example incorporated into all your product pages the widget or Facebook applet that allows visitors to click “Like”. Plus you interested buttons visible points that allow your customers to share anything that catches their attention from product reviews to offers and promotions.
2. Choose the right social networks
It is not surprising, considering the size of Facebook, there most of the derived traffic from social networks arises. Almost two thirds of all visits to stores Shopify networks come from the giant.
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As your time and resources are limited, you can not be in all social networks. It is much more efficient to choose a few where your presence has more impact. Besides Facebook, stay with those that best meet your target profile or to dominate your business sector.
3. Share the views of your customers
According to Nielsen the 90% of consumers rely on the opinions of other consumers, while around 33% trust advertisements. Let your satisfied customers convince potential customers. They will do better than you.
Many owners of online stores do not want to include comments because they fear the bad reviews. They are wrong. The lack of transparency is more harmful and is giving up a very useful tool.
4. Socialize
In social networks you cannot devote yourself to sell relentlessly. Otherwise you will place the sign spam and you’re wasting your time.
It proves to customers that you care about their needs. Earn their trust. Book a while every day to keep in touch answering questions and participating in discussions. Join groups and socialize with opinion leaders.
5. Propose useful content suitable for each platform
As with SEO, social networks do not have a supernatural power that will fill your site curious because. Content is still first. Until not offer a useful, quality content and renew regularly, you can wait and not rush.
In the case of social networks we must also add a second important element. The contents should be tailored to each platform, the particular language, format, style and sensitivity Twitter, LinkedIn or Pinterest. In networks “natives” have no patience with those who do not speak your language.
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6. Combine the networks with other marketing strategies
Social networks can never be a substitute for the store. People go to the networks to socialize. Use them as a supplement and worry to integrate them into a coherent strategy with your other marketing resources. For example, you can invite your followers to subscribe to your email list.
Research the keywords that your potential customers use for searches related to your business and use them in the content you post. So you will have a wider audience than your group of followers.
Conclusion
Do not forget to periodically measure the results of your strategy by looking up your site. Check where traffic comes from, what is the best time to publish and what content is most successful.
Social networks are a mine if you use them for what they are, places where people go to have fun, chat with friends and discover interesting things. They require daily work, but if you do it correctly you’ll get your reward in the form of traffic and conversions.
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