Separate the personal from the professional in a social network

Social Media Marketing
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Sometimes common sense is the best advice. Imagine that we own a shoe store. We decided to create a page on a social network. But we do not know the terrain and are committed to creating a personal profile. “It’s the same, right?”.

No, it is not. And we will miss opportunities and perhaps begin to mix our personal and professional life. When do we get into a store, the manager tells us how bad you are going in life? If there is a good connection, yes. But if a customer only comes to buy all you need is good care. Do the same in the virtual world.

We all have friends and acquaintances who want to support (with goodwill) others who just opened a business. Without much thought or compromise, we accept. And soon, notifications about a product that we do not consume fills our space.

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A business should not use a personal profile:

  1. Personal profiles are limited to followers (5000) and the name already indicates: they are personal.They do not come to talk about your story store, if you give classes, and so on.
  2. Create a personal profile and transform it into the business card of your business is tempting but not practical.
  3. You expose yourself to that Facebook close it.”Fashion Pink Purple” is not a name of person, maybe take some time but that day will come, not risk not lose your information (photos, etc.)
  4. A page has its advantages: Anyone can view your content!No need to be your friend.If it is interested in your work and decides to support you, it will.

In short, in personal profiles and personal information is shared photos with friends, leisure, talk about ideologies, tastes that may not need to know our customers, one relaxes in the forms.

Mix contents with family labor are not professional. The user experience is bad or perhaps surprise if there is no real friendship and the risk of losing potential customers run.

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It is not to be strict and just talk about our business, backward: the networks are to show the social side of our company and our team. But from a close but not personally. There is a thin red line that must be respected for the good of all.

And if you already gave the plunge and started with a personal profile and believe that the time has come to open a page, do not worry, you can always migrate from a personal profile to a fan page.

Remember, there are many advantages of owning a page against a profile: access statistics, application usage, called ‘action button called’ very useful to make reservations, make an appointment with a hairdresser (for example).

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