If a company considers important channel internet website is central to this strategy. It is our showcase, the gateway to our business and, as in real life, has to reflect how our company and the care we put a lot of things we do. This is one of the reasons why maintenance contract for our website.
The truth is that in the end the website of a business can tell us a lot about how this company is, beyond the obvious that we want to teach your images or texts. We are able to see if the page has a minimal budget, but also with a minimum interest of this company for this channel. Simply can not be the option through which they sell or fail to capture customers.
Eight reasons to keep maintaining our website
1- So the first reason to have contracted maintenance, or do it ourselves if we have the right person in our organization is the image of our company. Here the truth is that not many companies really feel proud of their website. In many do not have time, they can not be updated with new news, they do not provide useful information to customers, etc. And in the end, it comes down to a page that will serve as a form of contact and little else.
2- Also, on the web, we have to reflect present and developments from the professional sector, new equipment, new services, etc. It is shown that we are abreast of what’s happening and we are pointers. In this way, we demonstrate to new customers that we offer the best option they have in the market for them.
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3- But there is also a security component. In many cases, websites are made with content management, CMS, which no longer needs to software and maintenance. In addition the web continues to be an open door for the customer, so what we want is to be infected because someone has exploited a vulnerability of our CMS to attack our visitors.
4- Also by changes in the design of the page that make our suit current trends. There are pages that have not changed the design since they were created in flash fifteen years … and quality parameters today the truth is that leave much to be desired.
5- Our website can also be a powerful marketing tool if we take it. If we are to invest in a marketing campaign, whether traditional or online through which the client is to invite it to seek more information on our website, will be more effective if we have a well – structured web.
6- Here it is essential that the customer comes to our site to stay. If we have worked look like usability, the page will have a more intuitive navigation, the products will be easier to find, links and structure of the simplest page, etc. This makes the end the visitor will not leave because he can not get what you are looking for.
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7- In this regard, it is essential to have a page adapted to mobile browsing. If we consider that today and more consultations are produced from mobile devices than from desktop, making the web, unless you want to lose half their customers have to be adapted to all types of screens and its handling simply by touch.
8- All this ultimately also benefits us in terms of search engine rankings. The SEO is one of the major beneficiaries of this web maintenance because many of the parameters are taken into account to measure the quality of the website and position it searches sooner or later have to do with some of the things mentioned above.
In the end, it is a matter of the importance of the web channel. The truth is that the minimum is that we have an annual budget, according to our possibilities and assigned to work on the web. If we are not making the changes gradually, nothing we realize and we have spent a couple of years, a long time for such a dynamic as the Internet world.
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